power of the written word
perception of knowledge changes when it's written down
most people probably think that it's safer to use a bicycle helmet when riding a bicycle
and because of that many people often use bicycle helmets when riding bicycles
but if media writes that it's safer to use bicycle helmet when riding a bicycle
then more people will probably use bicycle helmets when riding bicycles
and if blogs writes that it's safer to use bicycle helmets when riding bicycles
then even more people will probably use bicycle helmets when riding bicycles
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