market growth

car companies can't sell much more than one car per person 
and possibly a few cars for some persons 
so the potential market of car companies is limited by 
how many people there that have enough money to buy cars 

the market of computer processor companies 
is not limited by how many people there are 
that have enough money to buy 
mobile phones, computers and cars with computer processors inside 
because it's determined that almost all products will have computer processors in them in the near future 
including trivial stuff like shopping bags and candy wrappers 

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