personal brand
if you read about news
then you probably have a few favourite journalists
if you watch youtube videos
then you probably have a few favourite youtube personalities
if you listen to podcasts
then you probably have a few favourite podcasters
or favourite interviewees
if you watch movies
then you probably have a few favourite actors
so you are interested in a few topics:
types of news, videos, podcasts and movies
but for you to enjoy that content
you want that content to contain your favourite people
you don't care which podcast you listen to
you care about listening to your favourite journalist
interviewing your favourite movie actor
you don't care which youtube video you watch
you care about watching to your favourite youtube personality
talking to your favourite podcaster
news sites kicks journalists
but some of those journalists can use their personal brand
to keep on talking on podcasts and youtube videos
if a media personality is able to make themself a brand
then that media personality doesn't need the brand of a company
that hired them before
it's old news
but worth remembering
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