personal brand

if you read about news 
then you probably have a few favourite journalists 

if you watch youtube videos 
then you probably have a few favourite youtube personalities 

if you listen to podcasts 
then you probably have a few favourite podcasters 
or favourite interviewees 

if you watch movies 
then you probably have a few favourite actors 

so you are interested in a few topics: 
types of news, videos, podcasts and movies 

but for you to enjoy that content 
you want that content to contain your favourite people 

you don't care which podcast you listen to 
you care about listening to your favourite journalist 
interviewing your favourite movie actor 

you don't care which youtube video you watch 
you care about watching to your favourite youtube personality  
talking to your favourite podcaster 

news sites kicks journalists 
but some of those journalists can use their personal brand 
to keep on talking on podcasts and youtube videos 

if a media personality is able to make themself a brand 
then that media personality doesn't need the brand of a company 
that hired them before 

it's old news 
but worth remembering 

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