because humans are social mammals, they value their own reputation, reputation is a social currency

because humans are social mammals, 
humans value their own  and other humans'reputation, 
reputation is a social currency,
humans don't want to blog about controversial stuff because that might lower a human's reputation among the humans social group, 
which could prevent a human from mating with other humans and acquiring food, that is getting a work or welfare to pay for food 

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