and for microsoft to grow more in the software market
then microsoft needs to grow the hardware market
which will make the software market grow
so microsoft needs to grow in other markets
such as the hardware market
and microsoft have products in hardware markets
such as tablets and mice
but if microsoft grows more in the hardware market
by making and selling cpu, stationary computers and servers
then microsoft risks cannibalizing its own customers
such as dell and lenovo
and microsoft has avoided cannibalizing its own customers
by renting out servers in the azure service
instead of making and selling servers like dell does
but microsoft could grow in other hardware markets
without cannibalizing its own customers
by entering every hardware market
where there are no or too few microsoft customers
by competing with companies that are not microsoft customers
or making those companies microsoft customers
and production industry is the hardware markets that will grow a lot
with the use of ai, robotics and automation
and microsoft could make and sell some of the machines
that the production industry needs
so microsoft could buy companies that produce machines
that are used for production by industry companies
such as cnc machine companies, metal 3d printing companies,
robotics companies and so on
microsoft has been successful by making and selling software
that developers in other companies use to create their own software
and in the same way microsoft could make and sell machines
that workers in other companies use to industrially produce products
and as the production industry grows
then that industry will buy more machines and software
from microsoft
and as the production industry develops
then that will strengthen the economic engine
in every country
which will decrease poverty in every population
so that microsoft gets more customers